UrbanFest 2015 edition, with the theme “Bluegreen – Rivers in smart cities”, aims to put on the public agenda the role of rivers in modern metropolises as a factor identity and urban regeneration, in the context of European regional development. UrbanFest highlight was the “Bluegreen – Rivers in smart cities” conference, organized by the European Commission Representation in Romania and DG Regio in partnership with Ministry of Regional Development and Public Administration (MDRAP), under the patronage of European Commissioner Corina Cretu. The conference took place on Friday, June 19, between 9 – 16:30, at the National Library in Mircea Eliade Hall. The subject of the conference was the role of rivers in smart cities and offered a platform for discussion on integrated urban planning and the role of rivers as the “hallmark of urban identity and public space for leisure and well being. In this context, its presentation has sought to parallel two different approaches to the city in terms of urban, top-down and bottom-up, with the case study of the town of Braila, a city where the river has a role both in structure and identity. Braila Laboratory project was presented as a bottom-up approach that aims to test how specific actions “urban tactics”, “urban informal” or those related to the techniques of “urban acupuncture” can link the different scales and methods of planning urban.